This dashboard contains global brand metrics from our annual Global Asset Management Study, the most consistent and comprehensive study of asset management buyers globally. Each year we conduct interviews with over 3,000 key decision makers within institutional and retail allocators and investors across the Americas, EMEA and APAC (representing more than 25% of investible assets globally). The study explores industry themes, key success factors, and asset manager capability, positioning, and service.
The brand rankings are determined based on top-of-mind nominations for asset managers across overall awareness, asset class offerings, and brand capabilities, averaged over a rolling two-year period (the results shared below combine our 2021 and 2020 annual cycles). The results are contained within a global brand awareness database with seven years of historical evidence, combining 100,000+ data points annually and covering more than 2,000 asset managers.
To use this interactive dashboard, type and select the name of an asset manager to reveal their overall global rank, global institutional rank and global retail rank, as well as the breadth of countries that contributed to their ranking.