Insights are complemented by annual panel research of +1,500 life and health insurers and +2,000 financial advisers, brokers and agents, sovereign investors, pension funds, non-financial services ‘affinity’ brands and, end-customers.
Insights are broad and deep, focused on three core potential buyer personas; Corporate, Intermediary and Customer.
- Corporate
Insights about corporate and institutional buyers of reinsurance, asset management and corporate benefits.
- Intermediary
Insights about retail and corporate intermediaries advising on life insurance, wealth management, asset management, employee benefits and health.
- Customer
Insights about consumer segment demand attributes, holdings and allocations, decision behaviours and perceptions of products and providers.