February 2, 2026

Brand matters

Brand matters

Brand matters

Our 2025 P&C Re Brand Rankings spotlight the brand performance of reinsurers across Europe, as evaluated by >500 insurers and reinsurance brokers.

2025 P&C Re brand highlights

  • Swiss Re is the leading brand in Europe, differentiated for its in-market leadership and innovation
  • Munich Re and Hannover Re complete a dominant Top 3
  • Reinsurers of European origin saw stronger brand ratings, with upticks for several regional franchises: VIG Re, Deutsche Rück, Nacional Re, DEVK Re
  • Despite an unchanged ranking, MAPFRE RE had the largest ratings uplift closing in on the Top 5
  • RenRe consolidated its position among the Top 15, along with Allianz Re

Exhibit 1: 2025 P&C Re Brand Rankings – Continental Europe Top 20

NMG Consulting’s P&C Reinsurance Brand Rankings offer insight into brand performance, derived from the evaluation of reinsurers in NMG’s annual Study of the P&C Reinsurance market which includes feedback from over 2,000 re/insurance executives globally. Factors evaluated include the unaided perspectives of insurers and reinsurance brokers as to the ‘best-quality’ reinsurer brands overall, as well as any distinct preferences for specialist expertise at the line of business level.


Related Knowledge

Scroll to Top