February 2, 2026

Brand matters

Brand matters

Brand matters

Our 2025 P&C Re Brand Rankings highlight the brand performance of reinsurers across the US and Canada, the world’s largest reinsurance market.

2025 P&C Re brand highlights

  • For the fifth year running, Hannover Re is the region’s top reinsurer brand, extending its lead in 2025
  • Reinsurers of North American-origin account for five of the Top 10, narrowing the gap to their European rivals with TransRe & RenaissanceRe each lifting one position
  • Lloyd’s achieved the largest uplift in brand ratings overall, climbing two places to consolidate its Top 5 position
  • MS Reinsurance is the biggest mover in 2025, rising +5 places to enter the Top 20 for the first time
  • Followed by Berkshire and Allianz Re, each gaining +4 places and both achieving new highs

Exhibit 1: 2025 P&C Re Brand Rankings – US & Canada Top 20

NMG Consulting’s P&C Reinsurance Brand Rankings offer insight into brand performance, derived from the evaluation of reinsurers in NMG’s annual Study of the P&C Reinsurance market which includes feedback from over 2,000 re/insurance executives globally. Factors evaluated include the unaided perspectives of insurers and reinsurance brokers as to the ‘best-quality’ reinsurer brands overall, as well as any distinct preferences for specialist expertise at the line of business level.


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