January 27, 2021
Despite playing in an industry where scale matters, too many asset managers play too close to home.
Brand quality is a key element of asset manager propositions, offering a relevant customer-centred dimension in a performance-dominated world. The best brands deliver competitive differentiation and embody trust, yet also convey a responsibility for managers to live up to expectations.
This interactive dashboard is taken from our Global Asset Management Study, the most comprehensive study of asset management buyers globally.
Global top 500 asset manager brands. Top of mind nominations averaged over a rolling two-year period (2021 and 2020)
Source: Global Asset Management Study
Interviews are conducted annually with more than 3,000 key decision makers within institutional and retail allocators and investors across the Americas, EMEA and APAC. These interviews represent more than 25% of global investible assets.
The brand rankings are determined based on top-of-mind nominations for asset managers, spanning overall awareness, asset class offerings, and customer capabilities. Results are averaged over a rolling two-year period (the results shared above combine our 2021 and 2020 study cycles).
The Study explores industry themes, key success factors, and asset manager capability, positioning, and servicing.
The brand ranking results are contained within a global dataset with seven years of historical evidence, combining more than 100,000 data points annually and covering more than 2,000 asset managers.
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