November 1, 2024
Strategies for hard markets – Asia
Hard markets typically mean higher revenues and can sometimes forge leading careers in reinsurance broking. Higher bars...
Scale within markets and across the region has a demonstrable effect on perceptions of brand quality. However, beyond scale, a distinctive experience offered by brands also carries considerable weight in recognition of brand quality. Our 2024 Global Top 50 P&C Re Brand Rankings highlight the differentiated brand experience of reinsurers, offering insights into overall brand performance.
Good brands bring competitive benefit. In reinsurance this goes far beyond financial security, being an industry where partnerships, capabilities and innovation are critical to performance longer term.
It is evident that the size and scope of client portfolios are significant drivers of overall brand strength. Yet, there are also significant differences in reinsurer brand strength beyond those tied to scale. Reinsurers are differentiated in their strategies, cultures and capabilities all of which are discernible in brand experience.
Exhibit 1: Brand performance relative to scale
Our 2024 Global Top 50 P&C Re Brand Rankings highlight the differentiated brand experience of reinsurers beyond scale and financial security, offering insights into overall brand performance and also serving as an objective benchmark of competitive standing.
Exhibit 2: 2024 P&C Reinsurance Brand Rankings – Global Top 50
NMG Consulting’s P&C Reinsurance Brand Rankings offer insight into brand performance, derived from the evaluation of reinsurers in NMG’s annual Study of the P&C Reinsurance market which includes feedback from over 2,000 re/insurance executives globally. Factors evaluated include the unaided perspectives of insurers and reinsurance brokers as to the ‘best-quality’ reinsurer brands overall, as well as any distinct preferences for specialist expertise at the line of business level.